The user who asks for a discount is not cheap. They're testing you. They want to know if you value your service enough to defend its price. If you say yes immediately, they assume your service is worth less than you're charging. If you say no confidently, they respect you.
A British IPTV reseller who has been asked for discounts a hundred times knows the script. "I understand budget is tight. My price is fair for the reliability I provide. I don't offer discounts because that wouldn't be fair to my existing users. If that doesn't work for you, I understand completely."
Let me explain why this works. The user who really wants your service will pay full price. The user who only wants a deal will go elsewhere. That's fine. The deal-seeker is expensive to serve — they're the first to complain and the first to leave for a cheaper option. Let them go.
A real example. A reseller in Birmingham was asked for a discount weekly. He used to say yes. Those users were his most demanding. He started saying no, politely and firmly. Most paid full price anyway. The ones who walked away didn't cost him much — they would have left for a cheaper option eventually.
What actually works is knowing your value. An IPTV reseller UK who defends their price confidently attracts serious users. A British IPTV reseller who discounts easily attracts bargain hunters who never stay.
In most cases, your IPTV reseller panel costs you the same regardless of what you charge. Charge what you're worth. Defend it kindly. The right users will pay.